As you already know, having an impactful brand protection and anti-counterfeiting program in place involves working with a wide variety of internal and external partners. However, when working with the U.S. Customs and Border Protection Dept. and other border control agencies, the more engaged you are with them, the better the outcomes.
That said, not only is it important to develop and maintain a strong working relationship with these agencies, but you also need to develop effective brand awareness educational tools for these agencies to easily understand, so they can in turn successful identify counterfeits and stop such movement between borders.
By attending this session, you will:
Develop easy to understand product educational tools for Customs Officers to utilize at the borders
Learn why it’s so important to collaborate with your R&D, marketing, legal, licensing departments when developing said educational and engagement programs
Learn how to keep the lines of communication fluid pre & post incident
* Working lunch provided.