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September 26-28, 2016
Sheraton Pentagon City in Arlington, VA.

MAIN CONFERENCE: DAY TWO

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While registering for Day Two, enjoy a scrumptious breakfast and lively peer-to-peer conversation.

8:45 AM Chairman’s Recap

Geoffrey Potter , Partner, Patterson Belknap Webb & Tyler LLP

 Geoffrey Potter
Geoffrey Potter
Partner
Patterson Belknap Webb & Tyler LLP

Sponsored by: Patterson Belknap Webb & Tyler LLP

Patterson Belknap Webb & Tyler LLP

9:00 AM PANEL DISCUSSION: Effective Track & Trace Methods to Reduce a Variety of Product Counterfeiting

Mr. David Franklin , Global Sales Director for Brand Protection, NetNames

There are numerous methods, protocols, and technologies to track and trace counterfeit operations, and some are geared to specific products, such as pharma and consumer electronics. However, understanding all the options available that serve a multitude of product segments will not only provide you with the tools to address your product’s specific needs, it will also enable you to think outside the box with respect to how they can be adapted to your own product protection plans.

In this session, we will explore:

  • Innovative technologies that offer brands data analytics, security alerts, and other information that can assist in stopping trademark infringement and counterfeiting--- online, at country borders, and on the ground
  • Updates that relate to Track & Trace Serialization and DQSA Regulations
  • How the U.S. Customs Dept. and other border control agencies can assist you in your track & trace initiatives and overall program success

Mr. David Franklin
Mr. David Franklin
Global Sales Director for Brand Protection
NetNames

Sponsored by: NetNames

NetNames

9:45 AM Impactful Techniques to Chase & Stop Counterfeiters Both Domestically and Internationally

Mark Schonfeld , Partner, Burns & Levinson, LLP

Jim Sinisgalli , Director of Market Development - UniSecure, Systech International

Building a strong legal case doesn’t necessarily guarantee a counterfeiter will show up in court---or stop their illicit operations. However, there is a wide variety of options your investigative and legal teams can take advantage of to track and stop counterfeiters, should they believe a defendant won’t show up for their court date.

In this session, we will discuss:

  • How to develop strategic partnerships with domestic and international law enforcement, investigative, and legal teams to locate, apprehend, and bring forward counterfeiters for prosecution
  • Legal filings, protocols, and standards to uphold based upon a variety of regional jurisdictions throughout the world

 Mark Schonfeld
Mark Schonfeld
Partner
Burns & Levinson, LLP
 Jim Sinisgalli
Jim Sinisgalli
Director of Market Development - UniSecure
Systech International

Join your peers to continue the discussion while networking over refreshments and light snacks---and find out the winners of some fantastic raffle prizes!

11:15 AM Interactive Discussion Groups (IDGs): We’re Here to Help You---Effectively Collaborating with Government Agencies to Reduce Trademark Infringement

Jason Calhoun , Project Manager, National Cyber- Forensics & Training Alliance – NCFTA

William J. Hochul, Jr. , United States Attorney, Western District of New York

Kasie Brill , Director of U.S. Intellectual Property Policy, Global Intellectual Property Center (GIPC), U.S. Chamber of Commerce

Many people attend conferences to either meet or reunite with their peers and others they consider informative, influential, or inspiring. However, it is often difficult to strike up meaningful conversations with the conference speakers and attendees in the short span of networking and meal breaks at a conference.

In these Interactive Discussion Groups, our government agency speakers will ensure participants optimize their

opportunity to make valuable connections and obtain valuable information from them as well. Each attendee will have a “schedule,” directing them to a specific table during each IDG timeslot. Each IDG will be comprised of a different mix of attendees, to ensure a rich exchange of information and the sharing of best practices.

In this session, we will discuss how to effectively collaborate with government agencies that fall under the below categories:

Local/Domestic
Cross-Border
International

 Jason Calhoun
Jason Calhoun
Project Manager
National Cyber- Forensics & Training Alliance – NCFTA
 William J. Hochul, Jr.
William J. Hochul, Jr.
United States Attorney
Western District of New York
Kasie Brill
Director of U.S. Intellectual Property Policy
Global Intellectual Property Center (GIPC), U.S. Chamber of Commerce

Join us for this Networking Lunch Break to grow your industry network and continue discussing the hot topics.

1:45 PM How to Effectively Reduce Chinese Online Counterfeiting Rings

Kendra Ervin , Assistant Deputy Chief of IP, Computer Crime & IP Section, U.S. Department of Justice, Criminal Division

Ellen Szymanski , Senior Director of International Intellectual Property, Global Intellectual Property Center (GIPC), U.S. Chamber of Commerce

China’s predominance in the counterfeiting space is well documented. As the problem continues to exist, most especially with respect to the endless online counterfeiting operations that sprout up just as quickly as they are shut down, brands need to be aware of how China’s legal and law enforcement systems operate---so to be better prepare an effective strategy to deal with this enormous problem.

In this session, we will examine:

  • The Chinese online marketplace and what you need to know regarding trademark registrations and how to protect your trademark within this region and beyond
  • Effective methods to shut down cyber-squatting domains
  • How to effectively source and collaborate with local and international law enforcement, investigative, and prosecution partners that specialize in Chinese online counterfeiting

Kendra Ervin
Assistant Deputy Chief of IP, Computer Crime & IP Section
U.S. Department of Justice, Criminal Division
 Ellen Szymanski
Ellen Szymanski
Senior Director of International Intellectual Property
Global Intellectual Property Center (GIPC), U.S. Chamber of Commerce

2:30 PM CASE STUDY: How MasterCard Helps Merchants Stop Online IP Piracy by Cutting Off Funds

John Verdeschi , Group Head/Senior Vice President, Customer Performance Integrity, MasterCard Worldwide

You have identified the offending website, confirmed the goods are counterfeit, sent cease and desist letters, yet the website continues to operate. Now what? What are the next steps to shut down this illicit online activity? The most effective route is to cut off the flow of funding.

By attending this session, you will learn:

  • How MasterCard works with various industry players to stop illegal online activity
  • How MasterCard’s Anti-Piracy Policy enables law enforcement and rights holders to take action and stop the flow of payments to websites selling counterfeit goods

 John Verdeschi
John Verdeschi
Group Head/Senior Vice President, Customer Performance Integrity
MasterCard Worldwide

Continue the discussion over some light afternoon snacks and coffee.

4:00 PM PANEL DISCUSSION: How to Protect Your Brand from Internal Threats Utilizing Effective Safeguards & Protocols

Kate Asher , Senior Intellectual Property Counsel, IP&S – U.S., Philips Intellectual Property & Standards, Philips

Ainslee Schreiber , Vice President & Associate General Counsel - Global Trademark Group, Starwood Hotels & Resorts

Unfortunately, in today’s world, not only does your brand need to watch its back with respect to the harm outside predators can cause your company, but it also needs to keep abreast of internal threats against your brand and company, such as employees leaking and selling confidential product information and frauds that relate to business compromised emails.

To reduce the likelihood of such incidents, a company’s brand protection and legal departments need to work together to develop effective and creative strategies, protocols, and safeguards for their employees to adhere to.

During this session, you will dive deep into:

  • In-house marketing campaigns to keep employees honest, so as to ensure they do not share confidential information, either by accident or for profit
  • How to set in place safeguards to prevent business compromising email scams, such as: firewalls, vaulted emails, etc.
  • Creative strategies to engage your workforce to avoid leaks in job roles that have easy accessibility to highly-guarded brand information

 Kate Asher
Kate Asher
Senior Intellectual Property Counsel, IP&S – U.S., Philips Intellectual Property & Standards
Philips
 Ainslee Schreiber
Ainslee Schreiber
Vice President & Associate General Counsel - Global Trademark Group
Starwood Hotels & Resorts

4:45 PM Creative Spins to Engage your Consumer & Reduce Trademark Infringement

Mimi K. Rupp , Vice-President, Associate General Counsel, Intellectual Property, Kaplan, Inc.

There are numerous strategies to reduce trademark infringement, one being consumer engagement. By engaging your consumer, whether in the stores, online, on air, or in the press, your brand will be better protected against trademark infringement.

However, how do you determine which consumer engagement methods to employ and how much each will cost? how do you go about planning an effective full-circle program that will indeed have a significant effect on reducing trademark infringement against your brand?

Attend this session to learn more about:

  • Social media, P.R., and celebrity PSA campaigns that educate your consumer and build brand awareness
  • Creative and effective programs that can be implemented by a wide variety of brands with varying project goals and budgets

 Mimi K. Rupp
Mimi K. Rupp
Vice-President, Associate General Counsel, Intellectual Property
Kaplan, Inc.

5:30 PM TOWN HALL: Examine Your Top Burning Questions

Kevin Scott , Manager, Global Beauty & Grooming Business Development, Procter & Gamble

Carolyn McNerney , Associate General Counsel, LG Electronics

Pat Coats , Senior Manager, Brand Protection - Kellogg Global Sales, Kellogg Company

Let’s face it, the greatest take-away you can bring back to your organization is sound advice that specifically addresses your questions that relate to protecting your brand against counterfeiting. This session will consist of open-forum Q&As, with speakers answering questions you have submitted earlier in the day, such as:

  • How do I determine which government agencies to work with on x ACBP matter?
  • How do I determine if our company does indeed have the capabilities and interest to pursue a counterfeiting judgment?
  • How do I develop an effective business case my C-Suite can embrace with respect to establishing, and/or further developing our company’s ACBP departments and initiatives?
  • And much more!

 Kevin Scott
Kevin Scott
Manager, Global Beauty & Grooming Business Development
Procter & Gamble
 Carolyn McNerney
Carolyn McNerney
Associate General Counsel
LG Electronics
 Pat Coats
Pat Coats
Senior Manager, Brand Protection - Kellogg Global Sales
Kellogg Company

We look forward to seeing you next year!