Live Chat Software
September 26-28, 2016
Sheraton Pentagon City in Arlington, VA.

MAIN CONFERENCE: DAY ONE

Expand All Sessions [+] Collapse All Sessions [-]

While registering for Day One, enjoy a scrumptious breakfast and lively peer-to-peer conversation.

9:00 AM PANEL DISCUSSION: How to Reduce Product Diversion & Grey Markets Sales from a Brand Protection and Legal Perspective (Pre & Post-Incident)

Leon Bechet , Associate General Counsel, Wal-Mart Stores, Inc.

Carolyn McNerney , Associate General Counsel, LG Electronics

Wayne D. Lonstein, Esq. CEO, MS, CISSP , Chief Executive Officer, VFT Solutions, Inc.

As a consumer, purchasing goods that may have “fallen off the back of a truck” certainly sounds financially attractive, but obviously very risky, due to the illicit nature of the activity---and for brands, it is a very costly disruption to their legitimate supply chain.

Authentic products sold in unintended markets is a very big problem that cost brands billions of lost revenue each year. When a product is sold at different prices, the lowest priced products will often be diverted to markets where the highest priced products are sold.

To reduce diversion and grey market activities, your marketing, R&D, legal, compliance, and other departments must work together to pay close attention to these matters.

In this session, we will explore:

  • How a variety of products are diverted and the various means to do so, based upon product type, i.e.- pharma, consumer electronics, luxury goods, tobacco, et cetera
  • Methods to determine if your products are indeed being diverted, who might be diverting them, and how to reduce and stop such activities (before it may happen, on a proactive brand protection level, and thereafter on a legal level)

 Leon Bechet
Leon Bechet
Associate General Counsel
Wal-Mart Stores, Inc.
 Carolyn McNerney
Carolyn McNerney
Associate General Counsel
LG Electronics
Wayne D. Lonstein, Esq. CEO, MS, CISSP
Chief Executive Officer
VFT Solutions, Inc.

Sponsored by: VFT Solutions Inc

VFT Solutions Inc

9:45 AM Bio-Forensics as a Powerful Tool to Combat Counterfeiting

Jessica Green , Chief Technology Officer & Co-Founder, Phylagen, Inc.

Pete Karlen , Chief Executive Officer, Phylagen, Inc.

We’ve all seen episodes of CSI and that one latent print that gets the bad guy. While we know how instrumental forensic evidence is in catching violent criminals, as the science and technology of DNA-forensic analysis has evolved, so has its usage.  The cost of DNA sequencing has come down 1 million-fold in the last 15 years, and can now be used to solve brand protection problems.

Genetic forensic analysis generates unique genetic signatures from materials, goods, and environments.  These signatures are based on microbes that adhere to products and are present in raw materials at the factory.  The signatures can be used to authenticate products and determine the origin and transit history of materials and goods.  This new technology has the ability to provide information that conventional tools cannot, such as the route(s) through which counterfeit and grey market goods travel to retail destinations, which counterfeit operation has the largest market share for a particular SKU, and which products are counterfeit when visual indicators are not geed enough. 

In this session, we will explore: 

  • The science behind this new technology
  • How bioinformatics analytics can be utilized in your operations to solve difficult problems
  • Technology case studies

 Pete Karlen
Pete Karlen
Chief Executive Officer
Phylagen, Inc.

Moderated By:

 Jessica Green
Jessica Green
Chief Technology Officer & Co-Founder
Phylagen, Inc.

Sponsored by: Phylagen

Phylagen

Continue the conversation over some coffee and light snacks while learning more about the various ACBP technologies and solutions offered from our sponsors.

11:30 AM How Lexmark Curtailed Counterfeiting & Diversion By Leveraging a More Intelligent Supply Chain

Andrew Gardner , Worldwide Brand Protection Manager, Lexmark

Curt Tomhave , Senior Vice President, Technical Services and Security, Verify Brand

Lexmark, a leading developer, manufacturer and supplier of printing and imaging solutions, had encountered widespread issues with counterfeit printer consumables, from refilled cartridges in counterfeit boxes, to products that were completely counterfeit -- including the cartridge and the packaging. Early iterations of physical security features had a limited impact on counterfeiting and diversion, and provided no support for authentication by customers. 
Verify Brand’s solution afforded Lexmark a more intelligent and transparent supply chain by providing secure serialization at multiple packaging levels, a Web-based track and trace solution, mobile apps for product authentication, and real-time alerts and reporting.
  • Verify Brand’s solution has driven an increase in counterfeit seizures, allowed for higher visibility to diverted goods, and provided a path to increased supplies revenues.
  • End users (e.g., customers, investigators, law enforcement) can authenticate Lexmark-branded products worldwide in real-time, further increasing confidence in the brand. Lexmark products are authenticated thousands of times per month via the mobile authentication app or Web page. 
  • Based on the value driven by serialization and track and trace solutions, Lexmark has expanded its serialization capabilities across all of the printer consumables it develops and sells, and has recently expanded the program to include its service and maintenance parts.

 Andrew Gardner
Andrew Gardner
Worldwide Brand Protection Manager
Lexmark
 Curt Tomhave
Curt Tomhave
Senior Vice President, Technical Services and Security
Verify Brand

Sponsored by: Verify Brand

Verify Brand

12:15 PM Attacking Counterfeiting on a Global Scale

Lian Yunze , Partner, Head of IP Group, Hylands Law Firm

Wayne D. Lonstein, Esq. CEO, MS, CISSP , Chief Executive Officer, VFT Solutions, Inc.

As you know, counterfeiting cannot be contained by national borders. While this is an unfortunate aspect of the modern global economy, it does offer you opportunities to take the fight to counterfeiters in jurisdictions the world over! Learn from a series of thought-leaders about how to go about attacking those counterfeits and learn what outcomes are possible when you approach this issue from the correct angle. How do brand owners get their resources together to fight this problem and what collaborative principles apply?

 Lian Yunze
Lian Yunze
Partner, Head of IP Group
Hylands Law Firm
Wayne D. Lonstein, Esq. CEO, MS, CISSP
Chief Executive Officer
VFT Solutions, Inc.

Sponsored by: Hylands Law Firm

Hylands Law Firm

Join us for this Networking Lunch Break to grow your industry network and continue discussing the hot topics.

2:00 PM CASE STUDY: The 5-hour ENERGY™ Anti-Counterfeiting Litigation

Geoffrey Potter , Partner, Patterson Belknap Webb & Tyler LLP

Darin J. LeBeau, Esq. , Outside Assistant General Counsel, Oakland Law Group/Living Essentials--the maker of 5-Hour ENERGY

Tom Kurland , Associate, Patterson Belknap Webb & Tyler LLP

The presenters of this session will discuss the story behind the 5-hour ENERGY anti-counterfeiting litigation---from the discovery of a counterfeit, to seizing the factory, and in turn, collecting millions in damages.

In this session, you will learn how 5-hour ENERGY:

  • Rapidly hunted and shut down the counterfeiters
  • Seized the counterfeiters’ assets
  • Obtained an eight-figure sum in settlements from almost 100 defendants
  • Obtained a $20 million judgment, without going to trial
  • Presented its complaint to the government, resulting in 11 federal indictments

 Geoffrey Potter
Geoffrey Potter
Partner
Patterson Belknap Webb & Tyler LLP
Darin J. LeBeau, Esq.
Outside Assistant General Counsel
Oakland Law Group/Living Essentials--the maker of 5-Hour ENERGY
 Tom Kurland
Tom Kurland
Associate
Patterson Belknap Webb & Tyler LLP

Sponsored by: Patterson Belknap Webb & Tyler LLP

Patterson Belknap Webb & Tyler LLP

2:45 PM LEARNING CURVE INTENSIVES: Discuss the Various Stages of Anti-Counterfeiting & Brand Protection Program Development & Implementation

Ethna Sinisi Piazza , General Counsel, Taylor Guitars

Ainslee Schreiber , Vice President & Associate General Counsel - Global Trademark Group, Starwood Hotels & Resorts

Tom Nichols , Supervisor, Global Brand Protection Investigations, General Motors

Steven S. Rosenthal , Director, Anti-Piracy & Web Security - Global Services, McGraw- Hill Education

In this session, you will have the opportunity to take a deep-dive into learning more about the challenges you may face along your anti-counterfeiting & brand protection journey and the possible solutions that will enable you to be successful with said initiatives.

Choose from one of the below and obtain valuable insight from solution providers and your peers, based upon which specific stage you are at with your ACBP program.

This session is designed to encourage lively intellectual exchange, with groups broken down by the below maturity stages.

Launch Stage
Join this session to learn how to start-up an effective ACBP program.

Implementation Stage
Join the conversation to discuss the day-to-day operations of a newly formed ACBP program.

Maturity Stage
Join this session to learn more about how to get to the next stage in your ACBP evolution.

 Ethna Sinisi Piazza
Ethna Sinisi Piazza
General Counsel
Taylor Guitars
 Ainslee Schreiber
Ainslee Schreiber
Vice President & Associate General Counsel - Global Trademark Group
Starwood Hotels & Resorts
 Tom Nichols
Tom Nichols
Supervisor, Global Brand Protection Investigations
General Motors
 Steven S. Rosenthal
Steven S. Rosenthal
Director, Anti-Piracy & Web Security - Global Services
McGraw- Hill Education

Continue the conversation over some light afternoon snacks & coffee.

3:45 PM PANEL DISCUSSION: How to Develop & Maintain a Compelling Anti-Counterfeiting and Brand Protection Business Case for C-Suite Buy-In

Kevin Scott , Manager, Global Beauty & Grooming Business Development, Procter & Gamble

Pat Coats , Senior Manager, Brand Protection - Kellogg Global Sales, Kellogg Company

Tom Nichols , Supervisor, Global Brand Protection Investigations, General Motors

With Brand Protection and IP Departments perceived as non-revenue generating departments, selling the C-Suite on the importance of developing and maintaining an aggressive and effective ACBP program can be challenging at times. To ensure you position your brand for success, you must have the necessary budget, human capital, resources and strategic partnerships in place.

In this session, we will explore:

  • Analytics, metrics, and benchmarking tools to enable you to develop an effective C-Suite buy-in strategy
  • Effective strategies to communicate your initiatives’ short and long-term program goals and in terms the C-Suite can appreciate and sign-off on
  • How to develop effective ROI analyses---and in turn convey this critical information to your C-Suite
  • Methods to ensure continued program support

 Kevin Scott
Kevin Scott
Manager, Global Beauty & Grooming Business Development
Procter & Gamble
 Pat Coats
Pat Coats
Senior Manager, Brand Protection - Kellogg Global Sales
Kellogg Company
 Tom Nichols
Tom Nichols
Supervisor, Global Brand Protection Investigations
General Motors
Counterfeiting rings around the globe are highly-technically skilled at setting up thousands of online marketplaces that mislead consumers in believing a .com is a brand’s real website---or products on one of their hundreds of other fraudulent marketplace websites are authentic. Since these websites enable counterfeiters to successfully run their illicit activities, shutting down these websites needs to be at the top of your ACPB to do list.

In this session, you will learn more about:

  • How to effectively work with Internet hosting companies, domain registrars & registries, and Internet access providers to reduce online counterfeiting activities
  • How to develop and maintain strategic ACBP partnerships with online marketplaces, payment processors, digital advertising entities, and law enforcement agencies
  • How to block domain name abuse and take down existing illicit sites

5:15 PM How to Effectively Collaborate with Law Enforcement Agencies & Strategic Partners to Successfully Plan, Implement, and Prosecute Seizures

Mark Schonfeld , Partner, Burns & Levinson, LLP

William J. Hochul, Jr. , United States Attorney, Western District of New York

Once a counterfeiting operation is identified with a confirmed manufacturing or distribution location, one of the next steps your company may wish to pursue is planning a retail or factory raid. However, to do so, you must address many logistical and legal matters before said raid takes place.

In this session, we will explore:

  • How to effectively work with various domestic and international government, investigative, and law enforcement agencies to plan a raid, from soup to nuts
  • Legal documentation that must be filed pre and post-raid

 Mark Schonfeld
Mark Schonfeld
Partner
Burns & Levinson, LLP
 William J. Hochul, Jr.
William J. Hochul, Jr.
United States Attorney
Western District of New York

See you tomorrow!

Continue the conversation by getting together with new and old friends after the conference over refreshing libations.