As a consumer, purchasing goods that may have “fallen off the back of a truck” certainly sounds financially attractive, but obviously very risky, due to the illicit nature of the activity---and for brands, it is a very costly disruption to their legitimate supply chain.
Authentic products sold in unintended markets is a very big problem that cost brands billions of lost revenue each year. When a product is sold at different prices, the lowest priced products will often be diverted to markets where the highest priced products are sold.
To reduce diversion and grey market activities, your marketing, R&D, legal, compliance, and other departments must work together to pay close attention to these matters.
In this session, we will explore:
How a variety of products are diverted and the various means to do so, based upon product type, i.e.- pharma, consumer electronics, luxury goods, tobacco, et cetera
Methods to determine if your products are indeed being diverted, who might be diverting them, and how to reduce and stop such activities (before it may happen, on a proactive brand protection level, and thereafter on a legal level)