Insightful Presentations and Discussions from Thought Leaders Including:

  • Koldo Loidi
    Corporate Counsel
    AVAYA (UK)
  • Dawn Atlas
    Vice President, Enforcement
    CALVIN KLEIN
  • Joe Conklin
    Vice President, Associate General Counsel, Chief IP Counsel
    COTY
  • Ed Haddad
    Vice President, Intellectual Property
    NEW BALANCE

Developing Effective Strategies to Combat Online Counterfeiting and Protecting Brands through Collaboration with Government Agencies

  • Strategically secure and enforce IP rights locally and abroad
  • Combat online counterfeiting operators by obstructing the flow of money
  • Utilize latest technology to battle counterfeiters and protect consumers
  • Understand what law enforcement agencies are seeing on the street level and working with them effectively
  • Future proof your brand integrity by countering trademark patent infringements
  • Enforce supply chain security in the US by uniting with border officials to stop the illegal flow of harmful products

Case Study: Supply Chain Management

This report by Arnold & Porter LLP gives you tools to examine your supply chain and take steps to create a customized approach to protecting intellectual property.

The Situation

Your company has recently discovered the sale of its branded product in an unauthorized retail outlet. The outlet claims that the product is legitimate, albeit diverted from your company’s authorized distribution channels. While certain products are authentic, others are counterfeit. Further investigation reveals that your company’s manufacturers have been selling into the gray market.

Challenge

You have been asked to develop an overall supply chain management and anti-counterfeiting program to protect the integrity of your company’s supply chain.

Approach Adopted

While there is no single “off the shelf” anti-counterfeiting or anti-piracy program, the following points provide some suggestions for managing your company’s supply chain and protecting your company’s intellectual property. Read more…

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